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Digital Marketing in Healthcare

The term “healthcare” typically elicits thoughts of doctors, illness, medication, patients and the like. Not too often does Digital Signage come to mind, however, that will soon change. As hospitals expand and staff and patient numbers rise, the importance of healthcare wayfinding assistance becomes increasingly clear, as does the need for simple and immediate communication […]

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Artificial Intelligence and Digital Signage Come Together

There was an interesting article in theguardian about the world’s first artificially intelligent advertisement poster. Apparently, it uses a “Darwinian algorythm” to identify viewers’ reactions and either discard or promote each ad according to facial feedback. PRETTY COOL. (Image credit goes to http://www.theguardian.com/media-network/2015/jul/27/artificial-intelligence-future-advertising-saatchi-clearchannel) And our favorite part about it? The fact that it would not

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